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Plan De Marketing Para La Ueb Cubiza Holguã N

Author

Listed:
  • Katia Zaldivar Samsonova
  • Mirna Lázara González Velázquez
  • Celia María Carralero Perdigón

Abstract

Los mercados mundiales se encuentran enmarcados en escenarios cada vez más competitivos y cambiantes, por lo que la práctica permanente de una efectiva gestión comercial se instituye como una necesidad imperante. Con la intención de lograrlo la investigación tiene como objetivo desarrollar un plan de marketing en la empresa Cubiza de la provincia Holguín. Mediante la aplicación del procedimiento elaborado por Hernández Ochoa (2019) se le brinda a la empresa información precisa, confiable y actualizada como el diseño de estrategias de comercialización que permitan posicionar los servicios de la empresa que repercutan en su beneficio.

Suggested Citation

  • Katia Zaldivar Samsonova & Mirna Lázara González Velázquez & Celia María Carralero Perdigón, 2022. "Plan De Marketing Para La Ueb Cubiza Holguã N," Revista de Desarrollo Sustentable, Negocios, Emprendimiento y Educación RILDODS, Servicios Académicos Intercontinentales SL, issue 29, march.
    • Handle: RePEc:erv:rilcds:y:2022:i:29:08
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    File URL: https://www.eumed.net/es/revistas/rilcoDS/29-marzo22/ueb
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