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El comercio electrónico como herramienta de accesibilidad en el sector hotelero de los municipios de Oaxaca

Author

Listed:
  • Eric Amín Ramírez Castillo
  • María de Lourdes Vázquez Arango
  • Martha Mayra Mendoza Solano
  • Abraham Martínez Helmes

Abstract

La implementación del Comercio Electrónico en el sector hotelero de los municipios de Oaxaca es necesaria, ya que dueños de hoteles no ofrecen sitios web apropiados por ser improvisados, mal orientados o copiados, además de que no se ha potencializado de manera adecuada la información referente a los atractivos turísticos, motivo por el cual es importante contextualizar y establecer criterios para la creación de sitios web a la medida de los clientes. Esta investigación se realizó con base a criterios de usabilidad y satisfacción de la Asociación Mexicana de la Industria Publicitaria y Comercial en Internet AMIPCI (2017), Montero (2006) y Ramírez (2014).

Suggested Citation

  • Eric Amín Ramírez Castillo & María de Lourdes Vázquez Arango & Martha Mayra Mendoza Solano & Abraham Martínez Helmes, 2020. "El comercio electrónico como herramienta de accesibilidad en el sector hotelero de los municipios de Oaxaca," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2020-04, apryl.
  • Handle: RePEc:erv:rccsrc:y:2020:i:2020-04:07
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