IDEAS home Printed from https://ideas.repec.org/a/erv/rccsrc/y2017i2017-0922.html
   My bibliography  Save this article

Aceptación del e-commerce en el sector turístico hotelero

Author

Listed:
  • Yanira Villalta Cornejo

Abstract

El sector hotelero es sin duda, la industria turística de mayor crecimiento y demanda en la actualidad. Los nuevos mercados internacionalizados buscan beneficios de precios, promociones y satisfacción de necesidades, que ha cambiado el sistema de venta o reserva del sector hotelero a través del comercio electrónico o e-commerce como un nuevo canal de distribución, que permite tener relación directa entre empresa y consumidor. La presente investigación tiene como finalidad conocer el nivel de aceptación del e-commerce en el sector hotelero en la ciudad de Lima en Perú y Cuenca en Ecuador, a través del modelo TAM (Modelo de Aceptación Tecnológica) que considera a la actitud, la utilidad percibida, la facilidad de uso y la confianza como constructos que analizan el proceso que lleva a un sujeto a adoptar un comportamiento determinado.

Suggested Citation

  • Yanira Villalta Cornejo, 2017. "Aceptación del e-commerce en el sector turístico hotelero," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2017-09, September.
    • Handle: RePEc:erv:rccsrc:y:2017:i:2017-09:22
    as

    Download full text from publisher

    File URL: http://www.eumed.net/rev/caribe/2017/09/ecommerce-sector-turistico.html
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:erv:rccsrc:y:2017:i:2017-09:22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lisette Villamizar (email available below). General contact details of provider: https://www.eumed.net/rev/caribe/index.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.