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Comunicaciã“N Para El Desarrollo Local: Una Mirada Desde La Programaciã“N Informativa De La Emisora Cabaiguanense

Author

Listed:
  • Daimet Sanz Rodríguez
  • Carlos Armando Rivas Diaz

Abstract

El presente artículo tiene como propósitos analizar el discurso periodístico en la programación informativa de la emisora de Cabaiguán y a partir de ahí diseñar un sistema de acciones que permita potenciar en la misma el enfoque al desarrollo local. Con este fin se expusieron referentes teóricos, y se determinaron los elementos que median en el tema de estudio. Para obtener la información se aplicaron diferentes métodos e instrumentos, como el análisis del discurso, monitoreos de programas, revisión de documentos rectores, trabajo grupal, entrevistas y encuestas. Los resultados permitieron establecer debilidades, amenazas, fortalezas y oportunidades, y sobre la base de ello proponer un sistema de acciones para solucionar la problemática; como principales aportes del estudio.

Suggested Citation

  • Daimet Sanz Rodríguez & Carlos Armando Rivas Diaz, 2016. "Comunicaciã“N Para El Desarrollo Local: Una Mirada Desde La Programaciã“N Informativa De La Emisora Cabaiguanense," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2016_06, June.
    • Handle: RePEc:erv:rccsrc:y:2016:i:2016_06:18
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