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Modelo De ÉXito O Efectividad De Sistemas De Informaciã“N. Implicaciones Para El Desarrollo De Un Sistema De Informaciã“N De Marketing

Author

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  • Luis Demetrio Gómez García

Abstract

En este artículo se analiza el modelo de éxito o efectividad de sistemas de información propuesto por DeLone y McLean en 1992, las principales críticas realizadas a este, y su actualización por los mencionados autores. Sobre la base de las consideraciones extraídas del análisis, y teniendo en cuenta la generalidad del modelo, se procede a evaluar las principales implicaciones que tiene sobre el desarrollo de sistemas de información de marketing.

Suggested Citation

  • Luis Demetrio Gómez García, 2015. "Modelo De ÉXito O Efectividad De Sistemas De Informaciã“N. Implicaciones Para El Desarrollo De Un Sistema De Informaciã“N De Marketing," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2015_02, February.
    • Handle: RePEc:erv:rccsrc:y:2015:i:2015_02:03
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