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Caracterización del producto Viñales en la actualidad

Author

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  • Mairim Rodríguez Martínez

Abstract

Lo tratado en este trabajo, es el resultado de la recopilación, el análisis y la evaluación de aspectos teóricos y metodológicos relacionados con el turismo de naturaleza, las particularidades de su expresión en Cuba y especialmente en Pinar del Río, para abordar con mayor profundidad el caso de Viñales. Se analizará la demanda de mercado, la competencia a partir de otros destinos de naturaleza y la caracterización del producto de naturaleza Viñales, partiendo del estudio de la cartera de productos que actualmente se comercializa.

Suggested Citation

  • Mairim Rodríguez Martínez, 2014. "Caracterización del producto Viñales en la actualidad," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2014_12, December.
    • Handle: RePEc:erv:rccsrc:y:2014:i:2014_12:05
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