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Factores clave para desarrollar un plan de social media marketing

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  • Tannia Odalys Hernández Jaimes

Abstract

Planear una estrategia es una tarea importante, plantear una estrategia en el Social Media, debe ser aún más importante, debido a que este provocara o no un contenido viral, para lograr un eficiente social media plan tenemos que considerar una serie de pasos que son factores esenciales para llevarlo al éxito. Se consideran 4 etapas para desarrollar este plan comenzando por la etapa 1 de análisis, donde se visualizan nuestras metas y como las conseguiremos, la segunda operativa tendremos que definir nuestros objetivos y la estrategia a usar, siguiendo por la etapa 3 la ejecución donde llevaremos a cabo el desarrollo de esta y finalmente la medición, midiendo el rendimiento de nuestro social media plan. Para cualquier institución tener un plan de estrategia nos brindará mayor funcionamiento y dará a conocer nuestro producto o servicio a nuestro posible comprador a través de medios sociales que son tendencia en la actualidad.

Suggested Citation

  • Tannia Odalys Hernández Jaimes, 2020. "Factores clave para desarrollar un plan de social media marketing," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 264, february.
    • Handle: RePEc:erv:observ:y:2020:i:264:04
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    plan de social media marketing.;

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