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Estrategia de marketing digital basada en social media para el incremento de las ventas en DGCONSTRUCTORA

Author

Listed:
  • Xavier Cevallos
  • William Quimí Delgado

Abstract

En esta propuesta investigativa se enfocó en medir el impacto del Social Media Marketing como canal de promoción digital para el empresa DGConstructora, en aras de contribuir a través de las Tecnologías de la Información y Comunicación para la publicación de información a través de una página web y en las principales redes sociales, para que la empresa pueda captar más clientes que estén interesados en sus servicios y productos inmobiliarios. Para cumplir este cometido el Social Media Marketing representa además una alternativa de bajo impacto económico y de alto impacto en propagación digital.

Suggested Citation

  • Xavier Cevallos & William Quimí Delgado, 2019. "Estrategia de marketing digital basada en social media para el incremento de las ventas en DGCONSTRUCTORA," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 255, may.
    • Handle: RePEc:erv:observ:y:2019:i:255:54
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