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Marketing estratégico para incrementar las ventas en la Ferretería Saltos Bajo la modalidad de servicio domestica complementaria en el sector norte de Guayaquil

Author

Listed:
  • José Mauricio Torres Gómez
  • Christian Mauricio Saltos García
  • Martha Hernández Armendáriz

Abstract

El presente trabajo investigativo se justifica debido a la necesidad de incrementar las ventas en la Ferretería Saltos, y a su vez generar fuentes de empleo para personas informales que ofrecen servicios de instalaciones adecuaciones, entre otros. De esta forma se espera fijar estrategias de marketing para promocionar nuevos servicios, cabe recalcar, que la única intención, no es solo aumentar los ingresos del negocio, sino también potencializar la presencia de marca y participación de mercado, para alcanzar los resultados.

Suggested Citation

  • José Mauricio Torres Gómez & Christian Mauricio Saltos García & Martha Hernández Armendáriz, 2019. "Marketing estratégico para incrementar las ventas en la Ferretería Saltos Bajo la modalidad de servicio domestica complementaria en el sector norte de Guayaquil," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 253, march.
    • Handle: RePEc:erv:observ:y:2019:i:253:52
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    Keywords

    la Ferretería Saltos Bajo.;

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