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Estrategias comerciales en minoristas de la industria de accesorios para celulares – caso CASENET

Author

Listed:
  • Bolívar Madero Romero
  • Robert Jefferson Macias Gavilanes

Abstract

Casenet es un negocio familiar clasificado en el sector MiPymes, que tiene como actividad principal la importación y comercialización en el mercado local de accesorios y productos complementarios para dispositivos electrónicos, dentro de esta categoría se incluyen los teléfonos celulares, las tablets y las laptops. El uso de accesorios que mejoren la estética, proteja y mejoren el rendimiento de un dispositivo electrónico se ha incrementado en los últimos años en el país, principalmente dentro de la categoría de los Smartphones, los mismos que según registros de la Arcotel cuentan con una presencia de 7.3 MM de unidades en el ecuador.

Suggested Citation

  • Bolívar Madero Romero & Robert Jefferson Macias Gavilanes, 2019. "Estrategias comerciales en minoristas de la industria de accesorios para celulares – caso CASENET," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 251, january.
    • Handle: RePEc:erv:observ:y:2019:i:251:08
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