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Posicionamiento de la microempresa Divine Plus – campaña publicitaria

Author

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  • Milena Beatriz Martínez Villamar
  • Roberto Medina Acuña

Abstract

El mercado de tallas grandes ha tenido un crecimiento significativo en los últimos años, cuyo fin es terminar con los estereotipos que definían la belleza de una mujer en relación con su tipo de cuerpo. Divine Plus, es una de las pocas marcas en la ciudad de Guayaquil, que se dedica a la confección de prendas para la mujer plus size, pero no ha logrado tener un reconocimiento en el mercado.

Suggested Citation

  • Milena Beatriz Martínez Villamar & Roberto Medina Acuña, 2018. "Posicionamiento de la microempresa Divine Plus – campaña publicitaria," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 247, september.
    • Handle: RePEc:erv:observ:y:2018:i:247:31
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    Keywords

    la microempresa Divine Plus.;

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