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Estudio de la percepción y del comportamiento de las generaciones Y & Z: una visión desde la perspectiva universitaria

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  • Edgar Salas L.

Abstract

En la actualidad, es claro que las empresas deben buscar diferentes formas de segmentar al mercado para detectar a sus consumidores potenciales y es donde nace el Marketing generacional, en la que toman en cuenta las generaciones o rangos de edad enfocándose en sus costumbres, gustos, y formas de vivir. Entre estos grupos encontramos a los Millenials conocidos como la generación Y y la generación Z, los mismos que se interrelacionan en la universidad y que con esta investigación observaremos sus comportamiento, y si influye o no en los cambios de carrera o el abandono de los estudios.

Suggested Citation

  • Edgar Salas L., 2018. "Estudio de la percepción y del comportamiento de las generaciones Y & Z: una visión desde la perspectiva universitaria," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 240, february.
    • Handle: RePEc:erv:observ:y:2018:i:240:23
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