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Las redes sociales influyen en las decisiones de compra

Author

Listed:
  • Ericka Victoria Avegno Cabrera
  • Shirley Guamán Aldaz

Abstract

El presente trabajo se basó en investigar si existe posicionamiento en medios digitales de la marca Pastelería Adriana, el cual es una pyme que brinda productos de repostería como tortas, dulces, café, chocolate y productos de sal de alta calidad en la ciudad de Guayaquil. Se investigó la influencia de las redes sociales en las decisiones de compra de sus posibles consumidores, así como la importancia de tener presencia y una buena estrategia de comunicación publicitaria en redes sociales para lograr un posicionamiento efectivo, del mismo modo, se midió la frecuencia del uso de redes sociales y cuáles son las idóneas para el caso presentado.

Suggested Citation

  • Ericka Victoria Avegno Cabrera & Shirley Guamán Aldaz, 2018. "Las redes sociales influyen en las decisiones de compra," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 240, february.
    • Handle: RePEc:erv:observ:y:2018:i:240:11
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