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Diseño de estrategia de marketing para incrementar la demanda de estudiantes en la Unidad Eucativa Ecuatoriana Austriaca

Author

Listed:
  • Lissette Tomalá Quinde
  • Carlos Omar Torres Buñay
  • Guido Mantilla Buenaño

Abstract

El presente artículo inicia con el análisis del problema que enfrenta la Unidad Educativa Ecuatoriana Austriaca; institución educativa que brinda enseñanza de primer y segundo nivel, misma que desde el año 2015 ha venido enfrentando una baja en el número de estudiantes matriculados, repercutiendo significativamente en los ingresos y la capacidad financiera de la institución.

Suggested Citation

  • Lissette Tomalá Quinde & Carlos Omar Torres Buñay & Guido Mantilla Buenaño, 2018. "Diseño de estrategia de marketing para incrementar la demanda de estudiantes en la Unidad Eucativa Ecuatoriana Austriaca," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 239, january.
    • Handle: RePEc:erv:observ:y:2018:i:239:35
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