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La importancia de la elaboración del plan de Marketing en las Empresas de Servicios

Author

Listed:
  • Evelyn Gregoria Jiménez Alcívar
  • Rafael Alberto Iturralde Solórzano

Abstract

El Plan de Marketing, es esencial para el desarrollo de la empresa, sea esta pequeña, mediana o grande, ya a través de este se puede contribuir en la desarrollo de las actividades necesarias para el cumplimiento de los objetivos empresariales y prevenir los posibles errores y desaciertos que se den a lo largo de la vida de la empresa. La elaboración del Plan de marketing implica rigurosamente una visión técnica sobre las acciones a seguir y las actividades que se van a desempeñar; el éxito o el fracaso del cumplimiento de los objetivos del plan, serán propios de la unidad encargada en evaluar cada etapa y del seguimiento que le den los gerentes o directivos de la empresa.

Suggested Citation

  • Evelyn Gregoria Jiménez Alcívar & Rafael Alberto Iturralde Solórzano, 2017. "La importancia de la elaboración del plan de Marketing en las Empresas de Servicios," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 234, August.
    • Handle: RePEc:erv:observ:y:2017:i:234:58
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    Cited by:

    1. Gliceria Gómez-Ceballos & Sandys Menoya-Zayas & Juan Pablo Vázquez-Loaiza, 2023. "ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador," Sustainability, MDPI, vol. 15(13), pages 1-30, June.

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