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Plan de marketing para el incremento de las ventas en la compañía Abracol S.A. en la ciudad de Guayaquil

Author

Listed:
  • María Auxiliadora Contreras Castro
  • Roberto Flores Moncayo

Abstract

En los últimos tres años la compañía Comercializadora Internacional Abracol S.A. en la ciudad de Guayaquil ha tratado de ingresar al sector ferretero con la finalidad de posicionar la marca y llegar a ser líderes en el mercado, pero debido a la falta de un plan de marketing agresivo no ha podido lograr su objetivo. Mediante un análisis de las cifras en ventas, operación de canales de distribución y estrategias de promociones se desarrolla un plan de marketing que logrará proporcionar a la empresa una herramienta de éxito para aumentar su participación en el mercado. De acuerdo a las estrategias de promociones, publicidad, plan de inversión, la propuesta cumplirá con su objetivo.

Suggested Citation

  • María Auxiliadora Contreras Castro & Roberto Flores Moncayo, 2017. "Plan de marketing para el incremento de las ventas en la compañía Abracol S.A. en la ciudad de Guayaquil," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 229, March.
    • Handle: RePEc:erv:observ:y:2017:i:229:20
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