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El impacto del marketing verde en el consumidor del sur de Tamaulipas

Author

Listed:
  • Juan Antonio Olguín Murrieta
  • Javier Chávez Meléndez
  • Nora Hilda Gonzalez Duran

Abstract

En los dos últimos siglos, el progreso ha crecido de modo exponencial tecnológicamente hablando. Esto ha traído graves consecuencias al planeta, ya que hemos desviado ríos ganando terreno al mar, explotado sin control mantos acuíferos, deforestado junglas, etc. Tratando de resarcir el daño causado, se ha iniciado en el mundo una campaña hacia el uso y consumo de productos ecológicos. Esta investigación realizada en las principales tiendas de autoservicio del sur de Tamaulipas, analizó en primer instancia si comercializaban productos ecológicos y después que aceptación tenían; los resultados indican que sólo son algunos productos ecológicos que el mercado consume y se aprecia que una limitante para su consumo es su alto precio, por lo que podemos atrevernos a decir que al menos en el sur de Tamaulipas, el Marketing Verde no tiene un impacto significativo en el consumidor, ya que no se ha incrementado el consumo de productos ecológicos. (JEL: Q56)

Suggested Citation

  • Juan Antonio Olguín Murrieta & Javier Chávez Meléndez & Nora Hilda Gonzalez Duran, 2014. "El impacto del marketing verde en el consumidor del sur de Tamaulipas," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 201, August.
    • Handle: RePEc:erv:observ:y:2014:i:201:07
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    More about this item

    Keywords

    Marketing Verde; Productos ecológicos; Consumidor.;
    All these keywords.

    JEL classification:

    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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