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Aplicación de test de precios al mercado de la miel natural cubana exportable

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Author Info

  • María de los Angeles Sosa Dios
  • Meylin Pacheco Fernández
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    Abstract

    Debido a la necesidad de nuestro país de lograr una inserción cada vez mayor y más eficiente en el mercado internacional, caracterizado por un elevado grado de concentración y diferenciación de productos que impone mayores exigencias para el comercio, adquiere especial connotación el comportamiento de los agentes económicos en dependencia de las condiciones de los mercados relevantes. Adquiere de esta forma especial atención el estudio de estos para identificar potenciales nichos de exportación. En este sentido, la presente investigación se centra en determinar el mercado relevante de la miel de abeja de exportación, rubro que representa cifras significativas dentro de los ingresos del país, profundizando en sus características y en el comportamiento de los precios. Para ello se procede a la realización de test de precios, finalizándose con una breve presentación de algunos aspectos regulatorios relacionados con este mercado.

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    File URL: http://www.eumed.net/cursecon/ecolat/cu/2012a/miel-natural-cubana-exportable.html
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    Bibliographic Info

    Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 176 (December)
    Pages:

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    Handle: RePEc:erv:observ:y:2012:i:176:10

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    Web page: http://www.eumed.net/cursecon/ecolat/

    Related research

    Keywords: miel natural; miel a granel; test de precios; mercado relevante; de producto y geográfico.;

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