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Procedimiento Para La Determinación De Precios Con Enfoque De Marketing En Las Industrias Locales Tuneras

Author

Listed:
  • Guillermo Miguel Ramírez Alonso
  • Ramón Pastor Morell González
  • Lisandra Ávila Barroso

Abstract

El precio es una variable importante para el cumplimiento de los objetivos organizacionales y por la trascendencia que puede adquirir para el cliente, impactando positiva o negativamente en el mismo. De ahí que por algunas insuficiencias presentes en la gestión de marketing en las industrias locales tuneras, se propone un procedimiento para la determinación de precios con enfoque de marketing. El mismo se constituye en una herramienta útil para mejorar la gestión comercial de los directivos de estas empresas.

Suggested Citation

  • Guillermo Miguel Ramírez Alonso & Ramón Pastor Morell González & Lisandra Ávila Barroso, 2010. "Procedimiento Para La Determinación De Precios Con Enfoque De Marketing En Las Industrias Locales Tuneras," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 140, November.
    • Handle: RePEc:erv:observ:y:2010:i:140:7
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