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Hospitalidade E Comportamento Do Consumidor: Riscos Percebidos Pelas Noivas Na Hora De Escolher Um Serviço De Alimentação Para A Festa De Casamento

Author

Listed:
  • Bruna Delchiaro Nieble
  • Rubens da Costa Santos

Abstract

Este trabalho tem como objetivo refletir, sobre a ótica do marketing e da hospitalidade, os motivos, necessidades e desejos que as consumidoras, as noivas em questão, possuem frente à escolha de um serviço de alimentação para a realização de sua festa de casamento.

Suggested Citation

  • Bruna Delchiaro Nieble & Rubens da Costa Santos, 2009. "Hospitalidade E Comportamento Do Consumidor: Riscos Percebidos Pelas Noivas Na Hora De Escolher Um Serviço De Alimentação Para A Festa De Casamento," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 119, september.
    • Handle: RePEc:erv:observ:y:2009:i:119:23
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