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México fintech. innovación financiera en productos de seguros (INSURTECH)

Author

Listed:
  • Itzel Jessamyn Velázquez Soto
  • Robert Hernández Martínez

Abstract

Resulta indispensable para los usuarios de productos de seguros y participantes en el ecosistema Insurtech, conocer el impacto que tienen las instituciones de tecnología financiera en el fortalecimiento de la capacidad de gestión de riesgos ante escenarios cambiantes, y las herramientas para hacerles frente mediante productos y coberturas adaptables a la evolución de los riesgos y ante nuevos riesgos emergentes. La estrategia disruptiva de los ecosistemas online, portales digitales, seguros on-demand y el uso de data analytics para optimizar la medición del riesgo, con el fin de ofrecer una experiencia memorable al usuario en todas sus interacciones con la institución de tecnología financiera (Insurtech); además de sentirse protegido en todo momento, se fomenta la inclusión financiera.

Suggested Citation

  • Itzel Jessamyn Velázquez Soto & Robert Hernández Martínez, 2020. "México fintech. innovación financiera en productos de seguros (INSURTECH)," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2020-02, apryl-jun.
    • Handle: RePEc:erv:contri:y:2020:i:2020-02:04
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