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Marketing empresarial como estrategia competitiva

Author

Listed:
  • Juan Carlos Pérez Briceño
  • María Gabriela Reinoso Lara
  • Francisco Antonio Morocho

Abstract

La presente investigación trata de como enfrenta las organizaciones sus diferentes complejidades de su entorno y a su vez asumir los retos competitivos a nivel empresarial. Para ello el marketing juega un papel muy importante ya que cuenta con nuevos desafíos a las empresas interviniendo en lo que es la competitividad. El éxito empresarial se da a través de las organizaciones del marketing que proporciona herramientas que permitan mejorar los procesos administrativos de las empresas como es planificar, organizar, direccionar y controlar, de esta manera estamos logrando mejorar los niveles de competitividad. Esta investigación se enfoca a diferentes profesionales universitarios que tengan una manera didáctica de cómo mejorar sus desempeños en sus actividades dentro del marketing de las empresas como estrategia competitiva.

Suggested Citation

  • Juan Carlos Pérez Briceño & María Gabriela Reinoso Lara & Francisco Antonio Morocho, 2019. "Marketing empresarial como estrategia competitiva," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2019-01, january-m.
    • Handle: RePEc:erv:contri:y:2019:i:2019-01:03
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