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Estratégia e o Balanced Scorecard: uma abordagem teórica

Author

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  • Jocias Maier Zanatta

Abstract

O presente estudo caracteriza-se como um ensaio teórico em nível bibliográfico e tem como objetivo realizar um resgate teórico sobre a temática da estratégia e do Balanced Scorecard (BSC), e justifica-se pela relevância e complexidade desta temática. No desenvolvimento do estudo abordou-se a origem e diferentes perspectivas sobre estratégia, e o surgimento e conceitos acerca do balanced scorecard. Conclui-se com o presente ensaio teórico, que a estratégia é fundamental na administração das organizações, e que o balanced scorecard é uma importante ferramenta de gestão que busca traduzir as estratégias em termos operacionais, e pode ser adotada como estratégia organizacional.

Suggested Citation

  • Jocias Maier Zanatta, 2017. "Estratégia e o Balanced Scorecard: uma abordagem teórica," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2017-03, July-Sept.
  • Handle: RePEc:erv:contri:y:2017:i:2017-03:04
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