Advanced Search
MyIDEAS: Login to save this article or follow this journal

Origen Y Evolución Del Marketing Como Disciplina Científica


Author Info

  • Irene García Rondón
Registered author(s):


    El marketing constituye una disciplina en desarrollo cuyo origen remonta a principios del siglo pasado. Comprende un campo de conocimientos que se ha venido desarrollando, pero que aún se encuentra en una etapa de desarrollo continuo en busca de su construcción y consolidación. En el tiempo transcurrido se ha nutrido de otras disciplinas y ciencias para estructurar su función dentro del campo empresarial, lo que ha provocado la evolución del concepto, pudiéndose destacar tres períodos: pre-conceptual, de conceptualización formal y período actual.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    Download Restriction: no

    Bibliographic Info

    Article provided by Grupo (Universidad de Málaga) in its journal Contribuciones a la Economía.

    Volume (Year): (2010)
    Issue (Month): 2010-03 (March)

    as in new window
    Handle: RePEc:erv:contri:y:2010:i:2010-03:13

    Contact details of provider:
    Web page:

    Related research

    Keywords: marketing; disciplina cientifica; evolucion;


    No references listed on IDEAS
    You can help add them by filling out this form.



    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:erv:contri:y:2010:i:2010-03:13. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Lisette Villamizar).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.