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Diseño De Un Mecanismo De Control Para La Medición De La Implantación De Las Estrategias En Un Establecimiento Minorista

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Author Info
Daniellis Betancourt Partido
Gelmar García Vidal
Abstract

El presente trabajo constituye una aproximación al estudio de un tema que se ubica en la cotidianidad y que ha cobrado interés en los últimos años: los mecanismos que permitan a los administradores conocer la medición de la implantación de las estrategias en el desarrollo de sus organizaciones.

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File URL: http://www.eumed.net/ce/2009a/bpgv.htm
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Publisher Info
Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Contribuciones a la Economía.

Volume (Year): (2009)
Issue (Month): 2009-02 (February)
Pages:
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:erv:contri:y:2009:i:2009-02:13

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Web page: http://www.eumed.net/ce/

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Related research
Keywords: control; estrategia; cuadro de mando; proceso de pensamiento;

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This page was last updated on 2009-12-6.

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