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Valores-Misión-Visión

Author

Listed:
  • Rodeloy Castellanos Cruz

Abstract

Los tres primeros grandes pasos del pensamiento estratégico: la declaración de Valores, Misión y Visión. Aún cuando representan aspectos bastantes conocidos, cabe destacar los frecuentes errores, el valor significativo de estas formulaciones, su lugar central dentro de la gestión estratégica. Se hace difícil imaginar documentos con mayor valor estratégico y tan internamente entrelazados como la declaración de valores estratégicos, misión y visión. Este trabajo explora exhaustivamente todo el proceso de elaboración de dichas declaraciones, ejemplos prácticos y alertas precisas constituyen su contenido.

Suggested Citation

  • Rodeloy Castellanos Cruz, 2007. "Valores-Misión-Visión," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2007-10, October.
    • Handle: RePEc:erv:contri:y:2007:i:2007-10:66326215ccb67608d96c89765b14a5d1
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    File URL: http://www.eumed.net/ce/2007c/rcc-0710.htm
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