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Implementación de la estrategia

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Author Info
Rodeloy Castellanos Cruz
Abstract

Implementar la estrategia comienza con un esquema de participación auténtica que viene a transformar la cultura, estructuras y sistemas de trabajo de la empresa. Debemos entender la implantación como un proceso continuo de despertar organizacional, de afianzar en la organización un sentido estratégico compartido, un propósito, un hábito de dar lo mejor como única posibilidad de éxito. La Implementación aporta al hecho estratégico atributos profundamente humanos, es el momento en que el hombre deviene en centro y todo se decide con su contribución.

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File URL: http://www.eumed.net/ce/2007c/rcc-0709.htm
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Publisher Info
Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Contribuciones a la Economía.

Volume (Year): (2007)
Issue (Month): 2007-09 (September)
Pages:
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:erv:contri:y:2007:i:2007-09:a23e168da85018d3111d9c9497f8c105

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Web page: http://www.eumed.net/ce/

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Related research
Keywords: Estrategia Implementación Cambio Organizacional

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This page was last updated on 2008-8-11.


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