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Consideraciones teóricas sobre atención al cliente

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  • Larisa Martínez Muñoz

Abstract

En la actualidad muchas empresas dan más interés a la administración de cómo debemos dirigir, administrar los recursos económicos, humanos y materiales; dejando inadvertido el servicio de atención al cliente. En este trabajo se presenta un caracterización general para brindar un servicio de atención al cliente de calidad, una herramienta para analizar el mejoramiento del valor de los productos y servicios, además de una profunda reflexión sobre la conveniencia de aprovechar los conocimientos y utilizarlos en problemas de la empresa de tal forma que permita conformar una idea mas clara de la importancia y necesidad de contar con un diseño del servicio de atención al cliente enmarcado en la norma ISO 9001: 2000.

Suggested Citation

  • Larisa Martínez Muñoz, 2007. "Consideraciones teóricas sobre atención al cliente," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2007-04, April.
    • Handle: RePEc:erv:contri:y:2007:i:2007-04:c63ff1fbc9bdf420d036b16aa341aa00
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