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El futuro del Marketing Internacional

Author

Listed:
  • Alfonso Pedro Fernández del Hoyo

Abstract

En la evolución futura del Marketing tanto general como internacional, se observa una aceleración de los cambios lo que da lugar, a un mayor dinamismo en estas materias. El Marketing ha sobrellevado diversas etapas y empieza a dar atisbos de encontrarse ante una nueva evolución. Los factores propulsores de este cambio son: el efecto de las nuevas tecnologías, la cooperación estratégica y el desarrollo de mercados globales.

Suggested Citation

  • Alfonso Pedro Fernández del Hoyo, 2006. "El futuro del Marketing Internacional," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2006-12, December.
    • Handle: RePEc:erv:contri:y:2006:i:2006-12:3a412f1d1a95b4d7afb3b92a02f9ad25
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