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Marketing Educacional Para Instituiã‡Ã•Es Pãšblicas. Um Estudo Caso: Fatec Sebrae

Author

Listed:
  • Marcel Idy Paredes
  • Roberto Padilha Moia
  • Caio Flavio Stettiner

Abstract

A adoção de estratégias de marketing educacional tem sido um desafio para as instituições públicas de ensino superior. Com o objetivo de analisar o crescimento do número de inscrições no vestibular de uma instituição pública de ensino influenciado pelo desenvolvimento de ações de marketing, foi realizada uma pesquisa em uma instituição pública.

Suggested Citation

  • Marcel Idy Paredes & Roberto Padilha Moia & Caio Flavio Stettiner, 2017. "Marketing Educacional Para Instituiã‡Ã•Es Pãšblicas. Um Estudo Caso: Fatec Sebrae," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2017-08, August.
    • Handle: RePEc:erv:coccss:y:2017:i:2017-08:04
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