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Modelo De Aplicaciã“N Del Lobbying Como Herramienta Efectiva De Comunicaciã“N Corporativa

Author

Listed:
  • Edgar Salas L.
  • Elfa Gaitán

Abstract

La investigación del Lobbying como herramienta transcendental en el área de los negocios y su aporte a la comunicación corporativa, se ejecutó en las empresas registradas en la Cámara de Comercio. Donde se reconoció que la gran mayoría de estas instituciones no aplican como ayuda básica para la solución de problemas en ciertas áreas. Esta investigación lo que pretendió es analizar todos los factores que conlleva la mala implementación del lobbying en la ciudad de Guayaquil, para que sirva de modelo tangible de implementación en cualquier área que se ejecute el lobbying en Ecuador.

Suggested Citation

  • Edgar Salas L. & Elfa Gaitán, 2016. "Modelo De Aplicaciã“N Del Lobbying Como Herramienta Efectiva De Comunicaciã“N Corporativa," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2016-06, June.
    • Handle: RePEc:erv:coccss:y:2016:i:2016-06:11
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