Smart Island and Sustainable Tourist Development with the Example of Madeira. Part 2: Analysis of Expectations of Local Community and Tourists

Purpose: The main objective of the analysis was to investigate the attitudes of the local community towards tourists and tourism in Madeira, and their opinions on sustainability, smart city concept and the impact of tourism on the island. The survey also explored the expectations of both groups towards further development of tourism on the island and sought suggestions for solutions and opportunities for sustainable tourism development. Design/Methodology/Approach: The research presented in this paper was conducted in April 2021. It was addressed to both permanent residents of Madeira and tourists visiting the island. A total of 391 people participated in the survey (diagnostic survey, questionnaire). Based on the collected opinions, the preferences observed in the surveyed groups were analyzed and an extensive list of recommendations was proposed. These recommendations have broad implementation potential, both in relation to Madeira and other tourist locations with similar social, economic, and environmental conditions. Findings: The catalogue of problem areas is very extensive and includes phenomena of various character and intensity. The concept of sustainable tourism, which is the key reference point for the presented research, can be perceived as a certain ideal, being a source of inspiration and a tool for searching for optimal (taking into consideration interests of various groups) development paths for a given area. Practical implications: Based on the collected data, the preferences observed among the respondents were analyzed and an extensive list of recommendations was proposed. These recommendations have broad implementation potential, both in relation to Madeira and other tourist locations with similar social, economic, and environmental conditions.