Potential of Creative Knowledge of Workers and their Development in a Sustainable Organisation

Purpose: Creativity of knowledge workers is a strategic value for every organisation. This resource, in its nature and individual dimension, is a key competence as its effective use improves the value perceived by the customers, providing them with substantial benefits. In this article, an attempt was made to study selected organisation’s conditions influencing development of creative knowledge workers. The main research objective was as follows: Using scientific procedures and applying proper methodology, the current status of selected organisation conditions and its impact on development of creativity of knowledge workers were investigated and determined Design/Methodology/Approach: The consideration formed the basis for formulation of the research hypothesis: The more conducive the creativity and knowledge development oriented conditions of organisation growth, the higher the level of creativity and knowledge among the creative knowledge workers. To verify such a hypothesis, the results of the survey study conducted among persons having at least secondary education were used. Findings: Creation of proper conditions in development of a sustainable organisation is conducive to development of the potential of creative knowledge workers. Proper implementation of this process allows such an organisation to achieve better effects in the form of an increased number of generated values in the future. Practical Implications: Achieving the above development of a sustainable creative organisation becomes possible through identification of the potential of creative knowledge workers. Learning their competences and conditions strengthening these competences, so that knowledge and creativity develop, allows to form the conditions of the organisation to make them conducive. Originality/value: The article was prepared based on own studies carried out in organisations employing knowledge workers. The obtained research results demonstrated which organisation conditions are most conducive to development of workers’ creativity and knowledge. The obtained results will allow the organisations to focus on these elements to accomplish better results in the form of an increased number of innovations.