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Chinese consumer perceptions of socially responsible consumption

Author

Listed:
  • Hua Chen
  • Yusheng Kong

Abstract

Purpose - The performance of corporate social responsibility has affected consumers' purchase actions. This study seeks to commit a questionnaire investigation to find out what the Chinese consumer is thinking and acting about corporate social responsibility. Design/methodology/approach - The paper commits a questionnaire that contains three factors and analyzes and reports the results on the Chinese consumer's attitude and the influenced purchase on corporate social responsibility. Findings - It is found that different status consumers in China have different perceptions on corporate social responsibility and their purchases are influenced at a different extent. It is only under specific conditions that consumers act in a socially responsible manner. Research limitations/implications - The present study provides a starting‐point for further research on putting forward items according to different region, scale, industry and products and analyzing the weight of each item. Originality/value - Companies may draw up different CSR strategies in connection with different products or different consumers in order to improve profits.

Suggested Citation

  • Hua Chen & Yusheng Kong, 2009. "Chinese consumer perceptions of socially responsible consumption," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 5(2), pages 144-151, June.
    • Handle: RePEc:eme:srjpps:v:5:y:2009:i:2:p:144-151
    DOI: 10.1108/17471110910964441
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    Citations

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    Cited by:

    1. Enciso Alfaro, Saudi Yulieth & Ruiz Acosta, Liliana Elizabeth Ruiz & Mayorga, David Andrés Camargo, 2020. "Responsabilidad social empresarial como determinante de la intención de compra del consumidor: un análisis mediante modelamiento con ecuaciones estructurales," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 1-18, July.
    2. Ghi-Feng Yen & Hui-Chun Tsao, 2020. "Reexamining Consumers’ Cognition and Evaluation of Corporate Social Responsibility via a DANP and IPA Method," Sustainability, MDPI, vol. 12(2), pages 1-26, January.
    3. Katharina Hedderich, 2014. "Corporate Social Responsibility In Germany And Other Countries," Balkan Region Conference on Engineering and Business Education, Sciendo, vol. 1(1), pages 373-378, August.
    4. Yuan Tian & Chiako Hung & Peter Frumkin, 2020. "An experimental test of the impact of corporate social responsibility on consumers' purchasing behavior: The mediation role of trust," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2972-2982, November.

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