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Consumer research during the COVID-19 pandemic: a systematic review

Author

Listed:
  • Halimin Herjanto
  • Muslim Amin
  • Yasser Mahfooz

Abstract

Purpose - This study aims to extend the study of COVID-19 effects by identifying different consumer behaviors beyond panic buying during the pandemic. Design/methodology/approach - A systematic review was based on Herjantoet al.’s (2020a) thematic analysis and Paulet al.’s (2021) 5W1H framework, and the authors analyzed 52 related papers. Findings - The result findings indicated that during the COVID-19 pandemic, consumers fell into five different consumer behavior categories: health-related behaviors, consumption behaviors, ethical behaviors, behavioral intentions, and other related behaviors, and social connectedness behaviors. Findings show that consumer behaviors were increasingly complex and dynamic during the pandemic. Originality/value - This systematic review will provide significant contributions to academia by offering general and technical insights and to practitioners by presenting guidelines on dealing with such different behaviors.

Suggested Citation

  • Halimin Herjanto & Muslim Amin & Yasser Mahfooz, 2022. "Consumer research during the COVID-19 pandemic: a systematic review," Nankai Business Review International, Emerald Group Publishing Limited, vol. 13(4), pages 587-629, September.
    • Handle: RePEc:eme:nbripp:nbri-09-2021-0065
    DOI: 10.1108/NBRI-09-2021-0065
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