IDEAS home Printed from https://ideas.repec.org/a/eme/mrrpps/v37y2014i1p45-68.html
   My bibliography  Save this article

Corporate governance and brand performance

Author

Listed:
  • Luu Trong Tuan

Abstract

Purpose - – This investigation into listed companies at the Ho Chi Minh City Stock Exchange (HOSE) in Vietnam aims to discern whether such constructs as trust and ethics act as precursors for brand performance with the mediating role of corporate governance. Design/methodology/approach - – Three hundred and twelve responses returned from self-administered structured questionnaires relayed to 1,163 middle-level managers were dissected via ANOVAs and structural equation modelling. Findings - – From the findings emerged the interconnections between ethics of justice and calculation-based trust. Ethics of care, on the other hand, tends to cultivate knowledge-based trust and identification-based trust, which in turn positively impact corporate governance. The findings also paved the path from strong corporate governance to high brand performance. Originality/value - – From the findings of the study, the insight into the interconnection pattern of brand performance and its antecedents highlights the magnitude of ethics training program as well as the construction of knowledge-based trust, identification-based trust as well as strong corporate governance in optimizing brand performance in listed companies in Vietnam market.

Suggested Citation

  • Luu Trong Tuan, 2014. "Corporate governance and brand performance," Management Research Review, Emerald Group Publishing Limited, vol. 37(1), pages 45-68, January.
  • Handle: RePEc:eme:mrrpps:v:37:y:2014:i:1:p:45-68
    DOI: 10.1108/MRR-08-2012-0183
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-08-2012-0183/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers

    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-08-2012-0183/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers

    File URL: https://libkey.io/10.1108/MRR-08-2012-0183?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. SIKALIDIS Alexandros & KOUFOPOULOS Dimitrios & FYGKIORIS Michail & GROSE Chris & KALIALAKIS Ioannis, 2022. "Corporate Governance Compliance in Alternative Markets. The Case of the Alternative Market of ATHEX," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
    2. Claudia- Cristina PLOSCARU & Claudiu-Cătălin MUNTEANU & Dorian-Laurenţiu FLOREA, 2014. "The Implementation Of Corporate Governance Into Brand Management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 527-532, November.

    More about this item

    Keywords

    Corporate governance; Brand performance;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:mrrpps:v:37:y:2014:i:1:p:45-68. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.