IDEAS home Printed from https://ideas.repec.org/a/eme/mrrpps/mrr-04-2021-0290.html
   My bibliography  Save this article

The impact of stakeholder market orientation on sustainability performance at tourism destinations

Author

Listed:
  • Ernest Kafui Kwasi Tsetse
  • Mahmoud Abdulai Mahmoud
  • Charles Blankson
  • Raphael Odoom

Abstract

Purpose - The purpose of this study is to establish the relationship between stakeholder market orientation (StMO) and sustainability performance (SP) at tourism destinations (TDs). Design/methodology/approach - Using a quantitative survey, data was collected from 313 tourism business managers, who are the owners or managers of the tourism businesses at the TDs, and was analysed using the partial least square structural equation model. Findings - Findings indicate that environmental performance is the highest sustainability management practice adhered to at the TDs. Also, community and visitor orientations predicted SP most, with all its hypotheses supported. Research limitations/implications - This study focuses on the impact of StMO dimensions on SP within the TDs, thereby limiting generalisation to other sectors. Practical implications - Tourism marketing managers are given the knowledge that StMO strategy is a precondition for effective implementation and adoption of SP strategy. Social implications - The results have key social implications, in that a sustainability marketing strategy that will assist in the increase acceptance of sustainability programs within the tourism sector has been noted. Originality/value - To the best of the authors’ knowledge, this is believed to be the first empirical study to test the relationship between StMO dimensions and three SP dimensions. This study will improve the sustainability management of tourism resources in Ghana. It will further aid in meeting some of the United Nations Sustainable Development Goals.

Suggested Citation

  • Ernest Kafui Kwasi Tsetse & Mahmoud Abdulai Mahmoud & Charles Blankson & Raphael Odoom, 2021. "The impact of stakeholder market orientation on sustainability performance at tourism destinations," Management Research Review, Emerald Group Publishing Limited, vol. 45(7), pages 929-955, November.
    • Handle: RePEc:eme:mrrpps:mrr-04-2021-0290
    DOI: 10.1108/MRR-04-2021-0290
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-04-2021-0290/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-04-2021-0290/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/MRR-04-2021-0290?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Eloy Gil-Cordero & Pablo Ledesma-Chaves & Jaime Ortega-Gutierrez & Heesup Han, 2023. "Organizational value and participatory leadership for sustaining the competitive advantages of hospitality and tourism companies," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:mrrpps:mrr-04-2021-0290. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.