IDEAS home Printed from https://ideas.repec.org/a/eme/mrrpps/mrr-01-2021-0046.html
   My bibliography  Save this article

Psychological empowerment of women entrepreneurs: a netnographic study on twitter

Author

Listed:
  • Uttam Chakraborty
  • Santosh Kumar Biswal

Abstract

Purpose - To attain gender equality, a part of sustainable development goals (SDGs) worldwide, there has been a considerable concentration on women entrepreneurship which ultimately fosters women empowerment. Therefore, the purpose of this paper is to focus on the dimensions of women’s psychological empowerment, and by improving these dimensions, it will ultimately strengthen empowerment of women entrepreneurs which will help to attain the SDGs results such as gender parity, reducing poverty and social disequilibrium. Design/methodology/approach - Social cognitive theory, Vroom's expectancy theory and cultural modernization theory are followed to identify the dimensions of psychological empowerment. The present study conducted netnography in the platform of Twitter to understand the dimensions of psychological empowerment among women entrepreneurs. Findings - The data analysis identifies four psychological women empowerment dimensions, namely, goal internationalization, perceived control, perceived competency and self-esteem. Originality/value - This study attempts to identify the psychological empowerment dimensions in the context of women entrepreneurs. The study integrates three theories to understand the psychological empowerment of women entrepreneurs.

Suggested Citation

  • Uttam Chakraborty & Santosh Kumar Biswal, 2021. "Psychological empowerment of women entrepreneurs: a netnographic study on twitter," Management Research Review, Emerald Group Publishing Limited, vol. 45(6), pages 717-734, October.
    • Handle: RePEc:eme:mrrpps:mrr-01-2021-0046
    DOI: 10.1108/MRR-01-2021-0046
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-01-2021-0046/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/MRR-01-2021-0046/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/MRR-01-2021-0046?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:mrrpps:mrr-01-2021-0046. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.