Career choice, growth and well-being of women entrepreneurs’ community: insights on driving factors in India

Purpose - This paper aims to explore the entrepreneurial journey of select women entrepreneurs from South India to provide qualitative insights into the factors influencing their career choice (to become and continue as an entrepreneur) and to identify the drivers of their growth and well-being. Design/methodology/approach - Semi-structured interviews were conducted to gather data from 35 women entrepreneurs in the micro, small and medium enterprises sectors of Tamil Nadu, India. Data were content analyzed using NVivo 12. Findings - Qualitative content analysis identified three broad themes and several sub-themes to suggest a conceptual framework reflecting the possible relationships among them. Women entrepreneurs’ career choice, the growth of their ventures and their well-being were found to be significantly driven by a blend of personal attributes, strong family support and institutional support. Practical implications - The findings will help the government to provide appropriate institutional support with customized initiatives and incentives to encourage women-owned tiny and small businesses to grow faster. Appropriate personality development programs and skills training will aid their growth. Originality/value - This study contributes to the entrepreneurship literature by providing real-life insights from women entrepreneurs from an emerging economy context, especially from Tamil Nadu, which has the highest number of women entrepreneurs in India.