IDEAS home Printed from https://ideas.repec.org/a/eme/jadeep/jadee-12-2020-0308.html
   My bibliography  Save this article

Export market orientation and export performance in emerging markets: insights from the Peruvian agri-export sector

Author

Listed:
  • Oscar Malca
  • Jean Pierre Bolaños
  • Jorge Luis Rubio Donet
  • Francisco Acedo

Abstract

Purpose - The objective of this research is to analyse the joint impact of export proactivity and coordination capacity as mediators on the relationship between export market orientation (EMO) and export performance and the relational norms and export continuity as EMO's antecedents. Design/methodology/approach - The study uses structural equation modelling for the analysis of 127 small and medium enterprises (SMEs) from the agri-export sector in Peru. Findings - The research demonstrates the mediating role of export proactivity between EMO and export performance and the impact of relational norms as an antecedent of EMO as well as that of export continuity in export performance. Research limitations/implications - The cross-sectional study design has certain limitations; thus, longitudinal research is necessary to analyse the evolution of the impact of these variables. Future research should also consider new variables, such as absorptive capacity and institutional distance, in relation to EMO and export performance in emerging markets. Originality/value - This research paper provides a perspective that is an alternative to the traditional literature related to EMO since coordination capacity and export proactivity have been used as EMO's antecedents. However, in emerging countries, such as Peru, exports are based on comparative advantages. Under this context, it is necessary to analyse export proactivity and coordination capacity as mediators of the relationship between EMO and export performance and the relational norms and export continuity as EMO's antecedents.

Suggested Citation

  • Oscar Malca & Jean Pierre Bolaños & Jorge Luis Rubio Donet & Francisco Acedo, 2021. "Export market orientation and export performance in emerging markets: insights from the Peruvian agri-export sector," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing Limited, vol. 13(1), pages 70-89, September.
    • Handle: RePEc:eme:jadeep:jadee-12-2020-0308
    DOI: 10.1108/JADEE-12-2020-0308
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/JADEE-12-2020-0308/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/JADEE-12-2020-0308/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/JADEE-12-2020-0308?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:jadeep:jadee-12-2020-0308. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.