Rise and fall (and recovery?) of the blueberry business in Argentina: an analysis of private and public–private strategies

Purpose - The purpose of this paper is to understand how Argentina has successfully developed a non-traditional export business such as blueberry, explain the causes of the most recent competitive crisis and analyze the emerging public–private strategies as a response. Design/methodology/approach - The unit of analysis of this study is the blueberry agro-system which is a complex network of backward, forward and lateral linkages with specialized buyers, suppliers, institutions and other economic agents. Considering the qualitative and relational nature of the dimensions studied, a case study methodology was adopted. The data were collected from primary and secondary sources through in-depth interview techniques and documentary analysis. These techniques were complemented by the processing of quantitative information to enrich the analysis and put the case into a broader context. Findings - The main finding of this study is that Argentina's export-oriented business model based on off-season high prices and scarcity of supply in the Northern Hemisphere markets must be revised and reformulated. This revision, already underway, was triggered by the Peruvian competition and is driven by the firm compromise of companies and chambers and in many cases has the backing of public bodies; this revision is an open-ended process in which the success of efforts to recreate profitability and competitiveness of the sector is not guaranteed. Research limitations/implications - The case study methodology implemented in the study implies that the main findings cannot be directly extrapolated to other fruits or crops. In fact, lessons and policy implications for other sectors should be conceived with caution. Another limitation is that the research relies on the perspectives of domestic stakeholders who have to respond and adapt to specific rules established by traders and supermarkets. The views and perspectives of these big companies, which manage a buyer-driven global value chain, could not be incorporated and is an area for further research. Originality/value - The study uses the concept of temporal window to analyze the business opportunity for off-season fresh fruits exports. This concept is a key to understand both the development of a modern value chain in a South American country to market blueberries in the Northern Hemisphere and the crisis created by the emergence of new more competitive suppliers such as Peru. The main explanatory factors are historical, technological, institutional, firm-related and market.