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Financial analysts’ personal values, perceived behavioural risk and investment decisions in evaluating CSR

Author

Listed:
  • Ahmad Usman Shahid
  • Hafiza Sobia Tufail
  • Hafiz Yasir Ali
  • Joane Jonathan

Abstract

Purpose - This paper aims to contribute to the corporate social responsibility (CSR) literature by providing holistic insights into financial analysts’ personal values, perceived behavioural risk and investment decisions relating to the social aspects of CSR. Specifically, this paper examines whether analysts’ personal values, such as religiosity, spirituality and social consciousness, influence their investment decisions relating to a highly profitable firm that is alleged of exploiting labour rights. This study also examines the mediating role of analysts’ perceived behavioural risk between personal values and investment decisions. Design/methodology/approach - Data were collected, using a scenario-based survey, from 145 financial analysts at both public and private companies in Pakistan. Findings - The results show that analysts’ values, including religiosity, spirituality and social consciousness, have a significant negative impact on their investment decisions. The results also demonstrate that perceived behavioural risk mediates the relationship between these values and investment decisions. Practical implications - This study has implications for the globalised business world, regulators and researchers for incorporating personal and ethical values into risk and investment decision-making. Originality/value - This study establishes the importance of analysts’ personal values in risky investment decision-making.

Suggested Citation

  • Ahmad Usman Shahid & Hafiza Sobia Tufail & Hafiz Yasir Ali & Joane Jonathan, 2023. "Financial analysts’ personal values, perceived behavioural risk and investment decisions in evaluating CSR," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 16(4), pages 716-733, January.
    • Handle: RePEc:eme:imefmp:imefm-11-2021-0443
    DOI: 10.1108/IMEFM-11-2021-0443
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