Exploring the adoption of technologies among beginning farmers in the specialty crops industry

Purpose - The purpose of this paper is to investigate the adoption of two categories of agricultural technologies among beginning farmers (10 years or less of experience) operating in the specialty crops industry. A secondary goal is to characterize the beginning farmers' population in the specialty crops industry and compare them to more experienced farmers (more than 10 years of farming experience). Design/methodology/approach - Using a series of regressions, this paper tests the hypothesis that beginning farmers are more likely to adopt agricultural technologies such as growing technologies (i.e. hydroponics and hoop houses) and value-added (VA) technologies (drying and cutting produce into customer-ready portions) relative to counterparts. Using a unique primary collected dataset of specialty crops farmers, the dependent variable for each model is the binary decision to adopt each agricultural technology, while the main variables of interest are the dummy variables beginning farmers and the interaction terms created between beginning farmers and land farmed, percent of land rented, crop diversification, local sales, and part-time farming. Findings - Farmers' characterization suggests that, on average, beginning farmers are more likely to adopt growing technologies than more experienced farmers. However, after controlling for other determinants of adoption, there is no significantly difference between the two groups. Lastly, results suggest that beginning farmers are more likely to adopt VA technologies relative to experienced farmers. Originality/value - While the adoption of agricultural innovations can lead to increases in economic and environmental resilience, little is known about beginning farmers adopting agricultural technologies, and studies are even less common for specialty crops operations. As the world population continues to grow rapidly, the demand for agricultural food products is expected to increase up to 100% between 2010 and 2050. This growth places additional stress on the limited access to land and water for agricultural production. Farm profitability can be boosted by increasing economies of scope through the use of growing technologies that increase yield or by adding value to specialty crops. The increasing global demand for food makes it imperative to understand what influences the adoption of agricultural technologies among beginning farmers growing food crops.