El capital social de las organizaciones y su entorno: conceptualización teórica, medición e intervención en la generación del capital social

The analysis and the evaluation of the social capital that exist in a determined web of individual, organisational, social, community relations, have been built in an instrument of important utility, for the ones who direct and manage the organisations. By measuring the social capital of a web, we can diagnose the quantity and the quality of the existent relations in that web. The organisations that have a major capacity of steady development are the ones that put their culture and action in the whole of the social and management web in which they interact. Their bonds undertake more than the ones that are strictly of management. They are the «active» part of the environment’s life and development. Thus, the enterprise is constituted in a «human project» which is active in the building of the social and community reality. At the same time, the strength of the social and community web facilitates the development of the management culture and action. The qualitative change of the management organisations, suppose specially, these three following characteristics: model of internal relation, based on the generation of knowledge; people of knowledge; complexity in the relation with the environment.