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Categorías de adoptantes en el proceso de difusión de un nuevo producto

Author

Listed:
  • Yolanda Polo

    (Dpto. de Economía y Dirección de Empresas Universidad de Zaragoza)

Abstract

The object of this paper is to analyze the process of difussion of a New Product, trying to define different categories of adopters depending on the moment of time potencial consumers decide to innovate. In the second part of the survey various innovation diffusion models are presentes in order to study the differences between groups of adopters in terms of personality, behaviour and socioeconomical characteristics.

Suggested Citation

  • Yolanda Polo, 1992. "Categorías de adoptantes en el proceso de difusión de un nuevo producto," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, vol. 23(02), pages 70-81.
    • Handle: RePEc:ekz:ekonoz:1992203
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    More about this item

    Keywords

    Innovación; investigación;

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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