IDEAS home Printed from https://ideas.repec.org/a/eko/ekoeko/15_129.html
   My bibliography  Save this article

Effects of Impulsive Buying Behaviour According to Multiproduct Monopoly Model

Author

Listed:
  • Leszek Morawski
  • Agnieszka Pugacewicz

Abstract

In the paper, the impulsive buying phenomenon taking place in big selfservice shops is described. By means of the Multiproduct Monopoly Model that can be applied to the super- and hypermarkets, formal grounds are shown for reduction in prices of basic products below the profitmaximizing level, as a way to induce a growth in demand for other goods in a complementary way linked with the former. In the conclusions, the popular perception is shaken according to which the hypermarkets' activities are aimed at ruining the small local shops. Also, certain effective promotional policies of hypermarkets are suggested.

Suggested Citation

  • Leszek Morawski & Agnieszka Pugacewicz, 2004. "Effects of Impulsive Buying Behaviour According to Multiproduct Monopoly Model," Ekonomia journal, Faculty of Economic Sciences, University of Warsaw, vol. 15.
    • Handle: RePEc:eko:ekoeko:15_129
    as

    Download full text from publisher

    File URL: http://ekonomia.wne.uw.edu.pl/ekonomia/getFile/602
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eko:ekoeko:15_129. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/fesuwpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.