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Internet, the national model and an approach to a pricing policy for its operation in Brazil

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  • José Carlos Cavalcanti

Abstract

The main objective of this paper is to present some economic aspects that havebeen taken into account as a basis for the establishment of a pricing policy for the operationof the internet in Brazil, basically when it is moving from its academic towards its commercialphase. In this respect, the paper seeks to give an overview of what is the internet andits model in Brazil, together with the possibilities and potential limits for its growth in theBrazilian territory. Then, after taking the marginal cost principle as a platform for a pricingpolicy for the internet, the paper suggests the second best approach as the most adequate tothe Brazilian social and economic realities. JEL Classification: L86; O32; O33.

Suggested Citation

  • José Carlos Cavalcanti, 1997. "Internet, the national model and an approach to a pricing policy for its operation in Brazil," Brazilian Journal of Political Economy, Center of Political Economy, vol. 17(2), pages 299-314.
  • Handle: RePEc:ekm:repojs:v:17:y:1997:i:2:p:299-314:id:1170
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    More about this item

    Keywords

    Internet; innovation; information technology; pricing;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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