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La ciudad centro comercial abierto:una estrategia para potenciar la competitividad de las ciudades

Author

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  • Elizagarate Gutiérrez, Victoria

Abstract

En este artículo se explica que la estrategia de los centros comerciales abiertos surge como respuesta a la necesidad de compatibilizar la proximidad y el grado de concentración espacial, con las nuevas técnicas de promoción y publicidad sobre un conjunto comercial concreto.

Suggested Citation

  • Elizagarate Gutiérrez, Victoria, 2000. "La ciudad centro comercial abierto:una estrategia para potenciar la competitividad de las ciudades," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
    • Handle: RePEc:ehu:rdadme:10977
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    File URL: https://addi.ehu.es/handle/10810/10977
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