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Una imagen vale más que mil palabras: efectos de las advertencias sanitarias visuales en el descenso del consumo de tabaco: un estudio desde la perspectiva del marketing social

Author

Listed:
  • Rey Pino, Juan Miguel
  • Lacave García, Blanca
  • Viedma del Jesús, María Isabel
  • Gallopel-Morvan, Karine

Abstract

[ES] El tabaco está reconocido hoy día como un factor de riesgo muy importante en multitud de enfermedades, representando un grave riesgo para la salud pública. Entre las medidas previstas por la Organización Mundial de la Salud y por la Comisión Europea está la utilización de advertencias sanitarias sobre los efectos del tabaco en las personas. En España actualmente esas advertencias contienen solo texto.

Suggested Citation

  • Rey Pino, Juan Miguel & Lacave García, Blanca & Viedma del Jesús, María Isabel & Gallopel-Morvan, Karine, 2010. "Una imagen vale más que mil palabras: efectos de las advertencias sanitarias visuales en el descenso del consumo de tabaco: un estudio desde la perspectiva del marketing social," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:7766
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