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Japonya’nin Yabanci Pazarlara Giris Stratejileri

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  • Ebru ENGÝNKAYA

    ()
    (Yildiz Teknik Üniversitesi Iktisadi ve Idari Bilimler Fakültesi,Isletme Bölümü)

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    Abstract

    Son yillarda yasanan hizli gelismeler ve artan rekabet sirketlerin yalnizca yerli pazarlara üretim ve satis yapmasini engellemekte, yabanci pazarlar icin kaynaklarini ve yatirimlarini dis pazarlara da yönlendirmelerine de neden olmaktadir. Bu durumda isletmeler belirli bir pazara karar verdikten sonra bu pazara en iyi giris yolunun hangisi olduguna karar vermek durumundadirlar. Yaptiklari yatirimlarla dünyanin dört bir tarafina yayilan, ihracati, girisimleri ve satin alimlariyla dünya pazarlarini bastan sona fetheden Japon cokuluslu sirketleri de yabanci pazarlara cesitli sekillerde girmekte ve basarili yatirimlariyla dünya ticaret hacminde önemli pay sahibi olmaktadirlar. Buradan yola cikarak bu calismada Japon ekonomisinin gelisimi ve Japon cokuluslu sirketlerinin yabanci pazarlara giris stratejileri incelenmistir.

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    Bibliographic Info

    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 5 (2005)
    Issue (Month): 1 ()
    Pages: 99-108

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    Handle: RePEc:ege:journl:v:5:y:2005:i:1:p:99-108

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    Web page: http://iibf.ege.edu.tr/ENG/
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